Branding is a simple way to make your business name popular along with the product or services that you offer. Branding the right way is a spoken secret; resources are available through books, even in the internet on how to properly market your company to be remembered by consumers.
One good example of powerful branding is done by Apple. Though there are emerging smartphones, providing features that might be better than the iPhone 5, we can find that there are millions of people who are still loyal to them—take note those 5,150,000 iPhone 5 units sold in the first two months after its release, and the recorded 55,750,000 total number of iPhones sold, and still growing as to this minute you are reading this article. (Source: Statisticbrain)
Branding your business is no simple task especially if you are dealing locally and you have a very limited budget. However, this should never be a hindrance if success is your aim. We would like to share some branding techniques to set your company in the competition.
Think about a core value that you want your business to be known for.
This is like creating a tagline for your business or like the mission that you want to manifest in the industry you are in. Write them in a few words—the lesser, the better. The core of your brand should be the basis of how you do your business dealings, how you interact with consumers, how you provide them the product or service they need.
As you decide on your core values, make sure that you live up with it. Be committed on your claims and promises, giving your focus relentlessly. If you cannot commit yourself into fulfilling your core values for the consumers, stop claiming and promising.
Looks matter in your branding materials.
The way your logo is designed, your branding materials like pop up signs and outdoor signage are displayed matters a lot to the people who see it. Unprofessional looking banners and other promotional materials give the impression that your business is not ready to be something big.
Being a beginner you have to focus on promotions to let the people know of your existence. You can create an impact by choosing quality over quantity if you cannot afford to advertise your business yet in full bloom. Look for a reliable portable display provider or printing services that can offer quality service in an affordable price.
Create a website or store that embodies professionalism.
When we say that you have to live up to the promise of your brand, you have to consider all the aspects of the business from sales, advertising, to the quality of your offers. You have to be consistent. If you have a website, make sure that it works; if you have store, make sure that consumers will be comfortable in your space and the needs are properly attended. Train your employee to be a good representative of the brand.